Academic Research and Publications

 Refereed Journal Articles

John, Surej; Larke, Roy; Kilgour, Mark; (2018). Applications of Social Media in Medical Tourism Marketing: An Empirical Analysis. Anatolia ABDC: B 

John, Surej. (2017). An Analysis of the Social Media Practices For Sustainable Medical Tourism Destination Marketing. International Journal of Tourism Policy. Vol. 7, Issue 3, pp. 222-249. (ABDC: C)

 Larke, Roy; Kilgour, Mark; John, Surej. (2016). “Chasing the tourist shopper: informing retail marketing strategies for inbound tourists in Japan.” Journal of Travel and Tourism Marketing. Vol.33, Issue.5 (ABDC: A)

John, Surej P., & Larke, Roy. (2016). An Analysis of Push and Pull Motivators Investigated in Medical Tourism Research Published From 2000 to 2016. Tourism Review International. Vol. 20. (ABDC: C)

John, Surej P. (2015).  “The Integration of Information Technology in Higher Education: A Study of Faculty’s Attitude towards IT Adoption in Teaching Process,” Revista Contaduría y Administración. (ABDC: C)

John, Surej P., & Sriyabhand, Tipa. (2014). “An Empirical Study of the Role of Personality Traits in Information Technology Adoption.” Silpakorn University Journal of Social Sciences, Humanities, and Arts, Volume 14, Number 2 (May-August).

John, Surej P. (2013). “Antecedents and effects of computer self-efficacy on social networking adoption among Asian online users.” International Journal of Information Technology, Vol.19, No.1, 1-13, September.

John, Surej P. (2012). “What are the factors influencing the Information Technology Adoption in Asian region? A study of the B2C e-commerce systems success“, Silpakorn University Science and Technology Journal, Volume 12, No. 2, December.

John, Surej P.; Vikanda Pornsakulvanich; Nuchada Dumrongsiri; Pair Sajampun; Suppasit Sornsri; Tipa Sriyabhand; Chatkaew Nuntapanich; Chulamani Chantarawandi; Parichart Wongweeranonchai; Smith Jiradilok. (2012). “An Analysis of Personality Traits and Learning Styles as Predictors of Academic Performance,” Assumption University Journal, Vol. 32 No. 3, September- December.

 

Research works under review and in the pipeline

John, Surej; DeVilliers, Rouxelle. (2017). How visual media influence tourist attitude towards a travel destination. Journal of Marketing Communications (ABDC: B)

John, Surej P. (2018). Investigating the digital marketing strategies of service providers. An empirical examination in the context of medical tourism growth in Asia. Asia Pacific Journal of Marketing and Logistics. (ABDC: B)

John, Surej (2018). Antecedents and effects of trust in online consumer shopping behaviour.Journal of Retailing and Consumer Services. (ABDC: A)

John, Surej (2018). Antecedents and effects of online brand engagement. A Conceptual Understanding. Journal of Interactive marketing ( ABDC: A)

John, Surej (2018).  Understanding the antecedents and effects of tertiary level student satisfaction. An empirical analysis. Higher Education: The international journal of higher education and educational planning. ( ABDC: A)

John, Surej (2018). An empirical understanding of the Customer value co-creation in e-tailing. Special Issue: Journal of Retailing and Consumer Services. (ABDC: A)

John, Surej; Pornsakulvanich, Vikanda. (2018). What drives customer loyalty in Asia Pacific? A comparison of satisfaction and loyalty indices between New Zealand and Thailand. Journal of Consumer Marketing (ABDC: B)

John, Surej; Winley, Graham (2018). How do we measure medical tourism potential and growth in Asian markets? Journal of Hospitality and Tourism Management (ABDC: B).

 

Refereed Conference Proceedings: 

 John, Surej; DeVilliers, Rouxelle (2017). The influence of visual media in tourism marketing. Proceedings of the ANZMAC 2017 Conference. Melbourne. 4-7 December 2017.

John, Surej P. (2015). The Integration of Information Technology in Higher Education: A Study of Faculty’s Attitude towards IT Adoption in Teaching Process. Proceedings of the 14^th International Business and Economy Conference. Bangkok, Thailand. 5-8 January 2015. Received the best paper award.

John, Surej P. (2014). The relationship between Trust and E-Commerce Adoption – A Study of Potential Moderators. Proceedings of the World Business, Finance and Management Conference, Auckland, New Zealand. December 8-9, 2014. Received the best paper award in marketing category

John, Surej P., (2013). The role of Information Technology in Enhancing the Corporate Governance: A study of various IT Governance frameworks. Proceedings of the Asian Conference on Corporate Governance and Business Sustainability (ACCGBS). Bangkok, Thailand, October 2013.

John, Surej P. (2013). Antecedents and effects of computer self-efficacy on social networking adoption among Asian online users. Proceedings of the 19th Americas Conference on Information Systems  (AMCIS 2013). Chicago, USA. August 15-17.

John, Surej P. (2012). How online trust influence B2C E-Commerce adoption? An empirical study among Asian online Shoppers. Proceedings of the 18th Americas Conference on Information Systems  (AMCIS 2012). Seattle, USA. August 8-12.

John, Surej P. (2012). Measurement of B2C E-Commerce Success: An empirical study among Asian online Consumers”, Proceedings of the International Conference of Information Resource Management- May 21-23 Vienna, Austria.